OTT platform ZEE5 forays into Punjabi content
The festive quarter is off to a promising start with blockbuster content releasing this month. ZEE5, India’s largest homegrown OTT platform recently announced its intention to strengthen its footprint in Punjab by foraying into Punjabi content. Through the Rajj Ke Vekho campaign, ZEE5 has stayed true to its promise of premiering power-packed, straight-from-the-theatre titles from ZEE Studios. Puaada saw great success on the platform followed by Jinne Jamme Saare Nikamme which was the first Punjabi film to be launch on an OTT platform and has opened to fantastic reviews from the audience as well as critics!
Next up is Ammy Virk and Sargun Mehta starrer, blockbuster ‘Qismat 2’ which has been creating buzz ever since its release all thanks to the brilliant chemistry portrayed by the two leading stars. ZEE5 now becomes the first choice of platform to premiere this box office hit on 29th October 2021, gearing up for the festive season!
Directed by Jagdeep Sidhu, the film stars Ammy Virk and Sargun Mehta in lead roles along with Tania, Jaani, Amrit Amby, Hardip Gill, Balwinder Bullet, Rupinder Rupi, Harpreet Bains, Satwant Kaur and Manpreet Singh Mandi.
‘Qismat 2’ narrates a story about unrequited love - the shapes it takes, the ways it changes us and the exhilarating and heart-breaking role it takes us on. Following Shiv, Bani and Majaz as they navigate through life, love and sorrow, the film showcases the highs and lows in the characters' relationships in a brilliant manner.
Manish Kalra, Chief Business Officer, ZEE5 India said, “ZEE5 has always aimed to offer its viewers with content basis their taste and preference. With an aim to strengthen ZEE5’s position in the Punjab market and ensuring we present the latest content to Punjabi viewers across the country, we have brought forth Qismat 2 which will appeal to the masses. Qismat 2 is a fun-filled romantic film that will take you on a joyful ride.”
Sargun Mehta mentions, “Qismat 2 has been one of my favourite films. Ever since its theatrical release, the love and appreciation we have received has been absolutely great. It's truly gratifying to know that the film will now be able to reach a wider audience through ZEE5”.
Ammy Virk says, “The first chapter of Qismat had received immense love from audiences across the country. We as a team wanted to give Qismat 2 to the audience as a gift. Qismat 2 will be available for them to watch anytime and at any place via the OTT premiere. I truly hope everyone loves watching this film just as they enjoyed it in the theatres.”
Watch Qismat 2 exclusively on ZEE5 from 29th October 2021
Subscribe to the ZEE5 annual premium pack at Rs. 499/- for non-stop entertainment
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