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OTT revenues to grow by $89 billion

SVOD revenues will climb by $48 billion between 2021 and 2027 to total $136 billion, according to a research by Digital TV Research. AVOD revenues will increase by $37 billion between 2021 and 2027 to reach $70 billion.

From the 138 countries covered, the top five will command 65% of global OTT revenues by 2027. OTT revenues will exceed $1 billion in 25 countries by 2027; up from 17 countries in 2021.

Simon Murray, Principal Analyst at Digital TV Research, said: “The US will command 45% of global revenues by 2027. We forecast that US revenues will climb by $45 billion between 2021 and 2027 to reach $106 billion.”

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