OTT shows that have changed the narrative of web series this year
Ever imagined how your life would be without OTT platforms during this lockdown? OTT has been our saviour all this time with new and different content lined up for its viewers, as fresh content dried up on TV and cinema halls remained shut.
While you couldn’t enjoy your weekends out with your friends, once you started binge watching your favourite shows, there was no going back.
Here are a few Originals that changed the narrative of web series so far this year and were much talked about all over social media, either for their content or the marketing strategies.
- Indian Matchmaking
Production: Smriti Mundhra
Director: Smriti Mundhra
Cast: Sima Taparia, Aparna Shewakramani, Jay Wadhwani, Pradhyuman Maloo, Nadia Christina Jagessar, Vyasar Ganesan, Akshay Jakhete, Ankita Bansal
Duration: 8 episodes with each episode having 26-42 minutes of running time
Sima from Mumbai:
‘Indian Matchmaking’ is an Indian documentary TV series that is based on how a Mumbai-based matchmaker Sima Taparia helps Indian and Indian-Americans find a suitable partner for marriage.
The show has been termed as something that you can hate but not ignore.
The dialogues of Sima Taparia gained a lot of popularity on social media, memers took it all over the internet
- Pataal Lok
Production: Clean Slate Films
Director: Avinash Arun
Cast: Jaideep Ahlawat, Gul Panag, Neeraj Kabi, Swastika Mukherjee, Ishwak Singh, and Abhishek Banerjee.
Duration: 9 episodes with each episode having approx. 46 minutes of running time
Platform: Amazon Prime
Swarg Lok, Dharti Lok, Pataal Lok:
‘Paatal Lok’ is a crime thriller loosely based on Tarun Tejpal’s 2010 novel, ‘The Story of My Assassins’.
The story is all about how a flabby policeman is appointed a high profile case of murder attempt of a famous journalist and how the story keeps on unfolding a new element as it goes further.
Netizens called the series as ‘Baap of Sacred Games and Mirzapur,’ and with its unique marketing strategy of Swarg Lok, Dharti Lok and Paatal Lok. It got even more popularity on social media.
- Money Heist Season 4
Production: Vancouver Media Sociedad Limitada
Director: Álex Pina
Duration: 8 episodes with each episode having approx. 1 hour of running time
La Casa De Papel:
Despite being a Spanish series, Money Heist got a massive response from Indian viewers. The story of Money Heist is about how a criminal mastermind, who is referred as "The Professor", has a plan to pull off the biggest heist in recorded history to print billions of euros in the Royal Mint of Spain.
The criminal mind of the professor was appreciated by people all over the world. Apart from the professor and his intellect, the song ‘Bella Ciao’, too, got a lot of attention on the social media.
The fact that the 4th part of the series got released during the lockdown, it became the #trending1 on Netflix.
- Breathe - 2
Production: Nidhi Agarwal
Director: Mayank Sharma
Cast: Abhishek Bachchan, Nithya Menon, and Amit Sadh
Duration: 12 episodes with each episode having 40-60 minutes running time
Platform: Amazon Prime
Meet the kidnapper
‘Breathe: Into The Shadows’ is another crime-drama in a sea of shows pertaining to law, order and crime. This series marks Abhishek Bachchan’s foray into the OTT space.
The marketing of this series began with the motion logo launch.
Even the ‘Meet the Kidnapper’ and ‘Message from the Kidnapper’ video got all the attention of viewers.
Production: Siddharth Sengupta and Jyoti Sagar
Director: Ashish R Shukla
Cast: Dibyendu Bhattacharya, Surya Sharma, Harsh Chhaya, Abhishek Chauhan, Ayn Zoya
Duration: 10 episodes with each episode having approx. 30-40 minutes running time
Undekhi or Unethical:
‘Undekhi’ is a crime thriller derived from a recent real-life incident in which a dancer was shot in celebratory firing by a drunken man during a marriage function. Every episode of this series has a new twist and turns and will keep you guessing the story till the end.
However, this series received a lot of criticism for its promotional strategy and called it unethical of doing prank calls to people where a man who identified himself as 'Rishi' called, begging for help and saying that he had witnessed a murder and recorded the incident on mobile phone.
Shame on you @SonyLIV I just got to know that this call is a promotional gimmick for your new show. I was on the floor breathless with panic when I got it. Are you out of your mind doing this??? @MumbaiPolice you must take action. This is appalling and unethical. https://t.co/4Vp1YAzYjW
Shame on you @SonyLIV I just got to know that this call is a promotional gimmick for your new show. I was on the floor breathless with panic when I got it. Are you out of your mind doing this??? @MumbaiPolice you must take action. This is appalling and unethical. https://t.co/4Vp1YAzYjW— smriti kiran (@smritikiran) July 10, 2020
What a ridiculous #promotional call trick by #Undekhi #SonyLIV Do U even realise what this can cause to a person if they miss out the last few words in panic. Get a better way to promote your series #webseries #advertisement #ScamAlert #murdercall #unethical #worldpremiereseries pic.twitter.com/8CzUhTkVti— Suvrata Bhati (@BhatiSuvrata) July 10, 2020