Outbrain Inks 2-Year exclusive partnership with India.com

Outbrain, the world’s leading premium discovery platform, announced today an exclusive deal with India.com.

The partnership with Outbrain will see India.com deploy the Outbrain Engage solution to enhance its digital strategy and surface high quality recommendations across both organic and sponsored content. With this, India.com will draw on Outbrain’s proprietary technologies, allowing it to marry editorial curation with personalisation, drive audience growth and engagement, and increase revenue opportunities.

Today’s announcement builds upon a strong relationship between Outbrain and India.com, widely considered as one of the region’s fastest growing and technologically savvy publishers. India.com was an early adopter of Outbrain’s content recommendation and editorial decision-making solutions, and will now use Outbrain exclusively across desktop, mobile, smartphone and tablet apps to scale the distribution of its content.

“Outbrain’s unwavering focus on quality recommendations that engage our varied audiences is the key reason that we decided to seal our partnership. We are confident that Outbrain will power the best quality recommendations through native experiences, and support our unique editorial needs to better engage our core digital users,” said Nitin Kemse, Head of Programmatic & Ad Operations at India.com. “We are excited to work with Outbrain to raise the bar in content and our focus on user experience.”

India.com is India’s third largest online publisher. Founded in 2010, its network of sites has rapidly grown to over 80 million unique monthly visitors. Its titles include: Thehealthsite.com, Bollywoodlife.com, Cricketcountry.com, BGR.in, and several others.

Continuing to scale the distribution of its content to the right audiences is a major priority for this burgeoning network of publications and through this partnership, India.com will be able to grow its audience of loyal and trusting readers.

“Our commitment to delivering smart and sustainable content discovery experiences is at the core of our business and throughout the years has helped us to become the preferred choice of the world’s most premium media companies,” said Sandeep Balani, Director, Business Development India at Outbrain. “We are proud to renew our partnership with India.com and will continue to invest in maintaining the safety and quality of our network to ensure audiences and publishers can trust the efficacy of the content we recommend.”

Sigrid Kirk, Vice President of Engage, Asia Pacific at Outbrain, added: “We are thrilled to renew this exclusive partnership, and appreciate the confidence India.com has in our ability to deliver high quality recommendations. India.com’s return to Outbrain signals how publishers are placing increasing importance on smart content distribution, which is something we strongly stand by. This is why we work with the world’s best and most premium publishers to create a high-quality environment for brands, agencies and content marketers to tell their stories.”