Outbrain renews strategic native partnership with Network18
Leading discovery and native advertising platform on the open web, Outbrain, has announced the renewal of an exclusive partnership with Network18. The partnership will enable Network18 to fully leverage Outbrain’s full suite of ‘Engage’ publisher tools. Outbrain’s innovative technology will enable Network18 to marry editorial curation with personalisation, drive audience growth and engagement, and increase revenue opportunities.
This partnership highlights the inherent value and reach of Network18’s digital network – News18, Moneycontrol, Firstpost and Topper Learning for marketers to deliver valued content within brand-safe environments to a highly engaged and desirable audience. The user base includes 100 million visitors per month.
Commenting on the development, Puneet Singhvi, President, Network18 Digital, said, “We are very excited to partner with Outbrain, and leverage their expertise and innovative technology to create personalised experiences for our users across video and mobile through native advertising. Collaborating with trusted partners such as Outbrain ensures that we can maintain a brand safe and quality environment for both our users and advertising partners. Our partnership with Outbrain will enable us to surface our own quality content to new qualified audiences, while driving significant monetisation.”
Sandeep Balani, Head of India at Outbrain, added here, “We are delighted to announce our partnership with Network18. Together, we will bring new and innovative content formats to their consumers. Our partnership is focused on driving strategic and sustainable growth while connecting the world’s leading brands to the Group’s quality audiences.”
“Outbrain’s offerings go beyond monetisation. This collaboration will allow us to deliver technology that has the potential to not only advance Network18’s market position, but also enable them to deliver new and personalised content experience that delights the audience,” said Anand Makhija, Director of Business Development at Outbrain.
Outbrain India continues to gain momentum in the publisher ecosystem by signing 4 essential publisher deals in 2019, further strengthening the group’s presence in the region.