Outcry Entertainment bags advertising mandate for Montex Pen
MONTEX is a renowned brand in the writing instrument industry known globally for manufacturing, retailing and exporting finest quality pens since 1976.
The state of art manufacturing and innovation along with perfect blend of marketing made Montex the market leader. Now the growing competition and the new age demands them to further unlock their hidden potential. Thus, it started looking for a 360-degree agency that can bring in the much needed new age aggression and creative factor to their brand.
“I was looking for an agency that has the same young mind-set and aggression showed by me in our initial years. I was compelled by their pitch and holistic approach that made me pass the mandate by the end of our very first meeting”. Raman Jain, CMD, Montex Pens.
The Account was bagged by Outcry Entertainment’s media wing after a multiagency pitch. Outcry Entertainment’s media wing since its inception in 2014 has done few but remarkable projects that defines their expedite growth.
“Montex is a household name for writing instruments among every 90’s kid, we are targeting to bring the same trust & brand image of Montex in new generation along with introducing exciting range of innovative pens.” – Saurabh Chaudhary, Director, Outcry Entertainment.
The mandates include revamping to repositioning of the brand in the market through strategic planning and modern storytelling.