Outreach wins big at Flame Awards Asia 2022 in India

Outreach from Nepal bags 11 Gold and 1 Silver at Flame Awards Asia 2022 in the Emerging Market Category – South Asia. The 12th edition of Rural Marketing Association of India (RMAI) flagship event “Flame Awards Asia 2022” was held on 17th December 2022 at Taj Vivanta, Dwarka, New Delhi.

This edition’s jury was chaired by Mr. Sam Balsara, Founder and Chairman of Madison World. The jury comprised of business leaders, brand custodians, marketers, media/advertising professionals and domain experts. The entries were officially tabulated by Ernst & Young (EY).

Outreach took the maximum metals in the segment for their campaigns with 8 Gold and 1 Silver for Ncell – Possible Cha Sabai, Khusiyali Sadhai On and Ncell + Viber Promotion. And 3 Gold for Sunsilk campaign - #SunsilkDashainVibes.


The other winners include Impact Communications from India with 8 Gold, 13 Silver and 8 Bronze for diverse campaigns under various categories. Several other Indian agencies and advertisers which includes GroupM Media India Ltd, Madison, VMS Events, Amar Ujala Limited, Mindwave Media, Cipla, TVS Credit Services Limited, Natter Digital Solutions, Trivanu Media Works, Havells India, SBI General Insurance Company, HDFC Bank Limited, Mahindra Finance and others. 

Lemon bagged 1 Gold, 1 Silver and 1 Bronze for their clients Hero Motors, Unilever and Dabur respectively. And DigitalIn wins 3 Silvers for their clients – Pepsi, Asian Paints and V-Rohto “Eyes are Precious” Social development & CSR Campaign. 

RMAI also felicitated Mr. Raj Kumar Jha, Ogilvy Veteran from India, for his 40 years of contribution in the industry. 

Instituted in the Year 2006, Flame Awards acknowledges and celebrates the best of the marketing & communication projects initiated and practices in India and Asia. Flame Awards Asia is today positioned as one of the most coveted awards which is participated by over 200 corporates, media, PSUs and marketing agencies fiercely contesting for the recognition of their works.

The organizer Rural Marketing Association of India (RMAI) is a premier industry body devoted to furthering the cause of rural marketing. Since its inception in the year 2005, RMAI has been helping marketers plan and implement their rural marketing activities in India and South Asia. 


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