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Over 20 Blue Elephants Awarded at the Kyoorius Design Awards

Kyoorius Designyatra 2019 - India's foremost annual conference on design and innovation held over a span of three days successfully concluded with the announcements of the Kyoorius Design Awards 2019 today at the Grand Hyatt, Goa.

With over 20 Blue Elephants this year, the Kyoorius Design Awards honoured and celebrated the most outstanding and innovative work in design and visual communication.

Apart from these, Kyoorius also awarded upcoming creative stars with the Kyoorius Young Blood Awards that showcase and encourage young professionals to ideate and innovate in creative and design fields.

At the Kyoorius Design Awards, Open Strategy & Design won 4 Blue Elelphants for work spanning the 14 disciplines. Ananya Khaitan and Ogilvy won 3 Blue Elephants each, While several designers, studios, agencies and companies took home Blue Elephants including Ather Energy, Itu Chaudhuri Design, Studio Lotus, Kahani, Cracker & Rush, Famous Innovations, Shaze Luxury Retail, Jaipur Rugs, and more.

The Blue Elephant is awarded to work that fulfills all the three judging criteria for the Kyoorius Awards, namely:

  • an original and inspiring idea
  • well-executed
  • relevant to its context

Kyoorius received over 400 entries for Kyoorius Design Awards, out of which 69 were In- Book winners. All In-Book winners take home Baby Elephants and are featured in the Kyoorius Awards Annual.

After several rounds of heated discussion and debate, the jury decided not to award any Black Elephant, or Best Of Show this year.

The awards night also included the Kyoorius Young Blood Awards 2019. 4 Red Elephants were awarded to young professionals for work that was an answer to real briefs.

These briefs were provided by Dailyhunt, who tasked the Young Bloods to create a new identity for the brand; YONO by SBI, who tasked the Young Bloods to create marketing communication that helps change the perception of the BFSI app; Nestaway and Lopez Design, who tasked the Young Bloods with a game design challenge that would help their

‘Nestie’ community bond; and Hindustan Unilever’s Fair & Lovely, that asked the Young Bloods to help put plastic back in its place.

The Red Elephant winners receive a trip to the 2020 London Design Festival. All the winners and the in-book nominees also get an opportunity to have their work published in the Kyoorius Awards Annual.

The Kyoorius Young Blood Awards received over 400 entries this year, with 26 entries winning an In-Book nomination across the 5 briefs. These entries will be featured in the Kyoorius Awards Annual.

The Kyoorius Design Awards and the Kyoorius Young Blood Awards aim to honour good design, designers and design oriented companies in India. The Kyoorius Design Awards are brought to you in association with The One Club of Creativity, organisers of the ADC Awards, with a common aim – to create a truly neutral and transparent platform to reward the best in Indian advertising, media and digital creativity.

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