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Overture Communications gets Linc Pens advertising account

Overture Communications Pvt Ltd registered another client gain recently by acquiring the Uniball Mitsubishi Pens business. The international business is supported by Linc Pens & Plastics in India ' their authorised importer and distributor.

"Uniball loved our fresh yet focused approach to their business objective. We are extremely excited about the communication ideas that we can experiment with in this category" says Rajeev Ruia, Managing Director of the 13-year agency.

"Apart from tending to a brand, just as a gardener tends to his plants from the advertising point of view, we also offer Brand Architecture Solutions. It's an emerging concept in India and works excellently for anyone who desires to agressively redefine their business success. Ours is a practical approach and not theory which tends to gather dust" says Ruia, while speaking about the solutions that Overture offers its clients.

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