Oxygen Entertainment wins Silver for Pepsi IPL Bulaava Express at WOW Awards Asia 2014
OXYGEN ENTERTAINMENT, is a unique amalgamation of Event Management Solutions, Brand Consultancy, Conference Management, Marketing Alliances, Event Publicity & Promotions, Talent Management and Wedding Planning services
The Pepsi IPL 2014 was the 7th edition of the tournament. The challenge with every year is to do innovative and differentiated experiential marketing to bring alive the tournament amongst the masses
Oxygen Entertainment & Media Solution Pvt. Ltd. was hired by Multi Screen Media Pvt. Ltd. as the event agency to execute the campaign thought of 2014 "Come on Bulaava Aya Hai", the brief was clearly to bring alive the campaign thought across key markets in India, via on ground engagement and an extensive reach out program
Neil Sanghavi, Director of Oxygen Entertainment & Media Solution Pvt. Ltd. said "In order to create the calling for the entire nation for the Pepsi IPL 2014, we took an innovative and unconventional route of taking a bus around the entire country and branding it as the Bulaava Express - positioned as your biggest calling."
The idea was amplified for each market via a dance number created specifically for the Bulaava track, this dance was choreographed so that audiences can also take part in the same. This amplified the engagement level of the audiences as the interactions and involvement of the audiences was beyond the regular expected levels
Sajjad Meherally, Director of Oxygen Entertainment & Media Solution Pvt. Ltd. said "The Bulaava Express travelled across 15000 km and visited 15 cities in India. This was by far one of the most challenging initiatives that was undertaken considering the geographies of the country and election time all over India."
The Bulaava Express covered more than 200 touch points across key markets with very high audience engagement levels and resulted in huge social media engagements, making it the most talked about initiative in 2014