OYO appoints Vasanth J as Hub Head – Kerala

OYO, India’s largest hotel chain, has appointed Vasanth J as the Head of Kerala hub. In this role, Vasanth will be focused on developing Kerala as one of the key leisure markets for OYO and building strong relationships with owner-partners in the state.

Vasanth joined OYO in June 2016 to lead the business in Pondicherry and played an instrumental role in establishing the city as a top revenue-generator in the leisure segment. Prior to OYO, Vasanth headed business operations at Finantics Consultancy Pvt. Ltd. A seasoned professional, Vasanth has nearly 7 years of work experience spanning Project Management, Data Acquisition, and Analysis, Business Development, Strategic Planning, Networking, Sales and Operations Management.  He is a graduate in Mechanical Engineering from NITK, Surathkal, and has also worked at Coal India Ltd.

Talking about his new role, Vasanth shared “OYO has disrupted the Indian hospitality industry through category-defining innovation. Kerala is one of the top leisure destinations in India and has the potential to be a huge revenue driver for OYO.  I am thrilled to be tasked with driving this strategic opportunity and my focus will be on business growth as well as increased engagement with our partner hoteliers.”

OYO’s network in Kerala spans over 2,500 rooms in more than 350 hotels. Vasanth’s core functions will include building strong business metrics, understanding the needs of customers and creating innovative solutions as well as establishing a structured set-up for employees, and contributing to increased primary and secondary employment in the state.

OYO is the pioneer of delivering affordable, predictable accommodation in the Indian hospitality sector. To enable this, it has partnered hotel owners across India, giving them access to best-in-class technology and operational expertise. In turn, owner-partners have witnessed an increase in overall profitability and customer satisfaction. Mrs. Prameela, an OYO partner from Kochi shared her experience, “Partnering with OYO has increased our occupancy levels to over 80% from the earlier 30%. I am extremely happy and satisfied with this association. I entered into the partnership with OYO in February 2016 with 10 rooms and witnessed a swift increase in occupancy and revenue. Now, 18 rooms of my property are with OYO. Not only has the hotel’s business performance improved, I’ve also seen an increase in positive feedback from customers.”

OYO offers several consumer friendly touch-points to book hotels, including OYO App through which guests can control every aspect of their experience - from searching for a hotel, booking a cab, to ordering food. The company also recently launched OYO Captains who provide personalized local assistance to guests. OYO currently operates over 70,000 rooms in 200 cities in India and Malaysia. OYO has also introduced OYO Townhouse – a new category of neighbourhood hotels.

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