OYO paints the city red by backing Virat Kohli-led Royal Challengers Bangalore
OYO, India’s largest hospitality company, has inked its first team sponsorship with the power-packed squad – Royal Challengers Bangalore for this season of cricket’s magnum opus, T20. With this deal, OYO becomes one of RCB’s direct sponsors until December 2018 and brings an exceptional opportunity to its customers from across Bengaluru to engage more with their beloved team. OYO aims to go big on fulfilling Bengaluru's massive appetite for T20, satiating the sports frenzy among loyal referral customers, by giving away free tickets to RCB matches and hosting screenings across Bengaluru and other cities.
This partnership brings unique benefits to OYO’s loyal customer base wherein select cricket enthusiasts will receive VIP tickets to RCB matches. The company has already given out 104 normal and VIP tickets for these matches and 10 more are up for grabs for the customers. Furthermore, OYO is celebrating the RCB relationship by painting nation happy & gleefully red – signage and banners of the OYO-RCB partnership can be seen on various OYO hotels across the city. For customers not watching the match at the stadium, special match screenings and F&B packages are being arranged across hotels in the city – M.G. Road, Indiranagar, Koramangala, Electronic City and Shanthi Nagar. Similar screenings are being held in Delhi, Mumbai, Gurugram, Kolkata and Agra. With the reach and mindshare captured during the T20 season, the partnership is sure to yield great results in the days to come and expand OYO’s reach to the right audience and further brand ties.
Commenting on the development, Maninder Gulati, Chief Strategy Officer – OYO said: “We are thrilled to be a part of the T20 extravaganza by means of this association. RCB is a powerhouse team with young and energetic leadership. OYO is an urban innovator driven by commitment and passion and continues to create beautiful living spaces as its mission. It is a matter of great satisfaction for us to find a brand that shares the same ethos and energy as ours. RCB is a strong team with consistent performance and we believe this association will help our brand reach more discerning customers in every nook and corner of the country through T20. We wish team RCB the very best for the season and look forward to seeing the team perform on the field with dedicated enthusiasm in the upcoming matches.”
Amrit Thomas, Chairman – Royal Challengers Bangalore, said, ‘’The partnership finds OYO in perfect brand synergy with the team RCB, which is led by young skipper, Virat Kohli. OYO is a brand that appeals and connects with the youth with diverse offerings, including OYO Townhouse, OYO Home, OYO Rooms and OYO SilverKey, and we are delighted to welcome OYO on board as our sponsor."