banner image banner image
 

OYO’s new campaign ft. Ghagra-clad Kunal Kapoor with Chitrangada Singh

Following the successful response to its recent brand films, #AisiReachGaye and ‘Kalki Kal Dekhenge’, OYO has now released a third ad film featuring Chitrangada Singh and Kunal Kapoor. With this film, OYO highlights the OYO App’s ‘search the view’ capability which enables people to discover stays which have the view they would love to have from their place of stay or proximity to facilities, be it by the beach, the hills, near the market, close to the airport, or even a golf course view. 

The film is set in a golf course and sporting a Callaway t-shirt, Rolex on his wrist and gloves gripping a 9-Iron, is Kunal Kapoor exclaiming that “he never knew one could search premium OYOs with such picturesque views”. The film further goes on to reveal that he actually lost a bet about this to Chitrangada and now has to play golf while wearing a ghagra. The film closes with the line, ‘Stays with a view? Search the view.’

Sharing the thought process behind the campaign, Mayur Hola - Head of Global Brand, OYO, said, “I can be very logical about this. And say that this is about helping people discover things they don’t know about the OYO app. Such as ‘search by view’ which helps you discover some really nice stays. And it is. But really, it’s also about seeing a really tall man in a ghagra on the golf course.”

Commenting on his association, Kunal Kapoor said, “We all have had those travel moments when we find a stay, view or location we weren’t expecting. And it's these moments that make travel exciting. So when OYO approached me with this “let's bet else you wear a ghagra” script, I instantly liked it. I love the easy search feature on the OYO app and hope that this film will encourage us all, to find the view we want. Whether it’s for travel, work, vacation or for just a change”

The campaign has been conceptualised, scripted and produced by OYO’s in-house global brand team. The film is directed by Vishvesh Krishnamoorthy from Corcoise Films, one of India’s biggest production houses founded by Prasoon Pandey. The film will be featured on multiple channels across GEC, News, Infotainment and the Kids genre. Taking a 360 degree approach, OYO will further amplify the film across its owned digital and social media channels including Facebook, Instagram, YouTube, LinkedIn, the OYO App, Co-OYO App (the app for its Patrons) and its other  in house digital communication mediums for customers, patrons and OYOpreneurs.  

Within a few hours of going live, OYO’s second film ‘Kalki Kal Dekhenge’  trended at #1 on Twitter’s India trends and garnered over 679k views on Kalki’s official Twitter handle. With over 4000 t

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising