OYO’s World Tourism Day Study Report

 OYO’s World  Tourism Day Study Report
OYO’s World Tourism Day Study Report

Travel in India is back on track after two years of pandemic induced disruptions,  says OYO’s World Tourism Day Report. Booking data studied by OYO from January 2022 - September 2022  highlights a 62% uptick in leisure tourism between January-September 2022 as compared to the same period last  year. This growth is attributed to high consumer confidence combined with unprecedented pent-up demand in  travel has given a significant impetus to domestic tourism across India. 

There are visible signs of revival across all segments but most notably in leisure tourism, a major contributor to  India’s travel and tourism economy. The data analysis further states that Jaipur and Goa have consistently topped  as India’s favorite leisure destinations. However, Kochi, Varanasi and Vishakhapatnam have also emerged as  top ranked destinations among Indian travelers. The data shows a clear inclination towards heritage cities  followed by beach destinations in India. When it comes to business travel, Delhi, Hyderabad, Bangalore, Kolkata  and Chennai occupy the top spots as top business destinations in India in the first two quarters of 2022.  

Given that this summer witnessed record-breaking growth for the travel sector this year, the upcoming festive  holiday season is expected to give a shot in the arm to the small and medium local hospitality businesses. Through  a data-backed predictive analysis of current booking trends, OYO forecasts that among metropolitan cities, Delhi,  Hyderabad, Bangalore, Kolkata and Chennai will witness the highest travel demand during the upcoming peak  travel months. Among leisure destinations, Jaipur, Goa, Nagpur, Dehradun and Varanasi are set to benefit from  the festive holiday travel demand. As per an analysis of the top 100 destinations, with nearly 25%, a majority of  hill stations are predicted to be the most preferred destinations between October - December 2022, whereas,  20% are heritage cities and nearly 10% are beach destinations. Several offbeat destinations such as Prayagraj,  Raipur, Puri, Nashik, Bareilly also cropped up on the list, signaling the Indian traveler’s inclination to explore less  explored domestic destinations. 

Commenting on the changing travel scenario Shreerang Godbole, Chief Service Officer & SVP - Product,  OYO said, “There’s a major shift in travel habits and sentiments. Unplanned vacations, shorter stays at the very  last minute, exploring nearby and offbeat destinations are all very relevant trends today. Flexibility tops the list.  Providing consumers with access at their disposal, the choice to make travel decisions on their own terms,  convenience and personalisation are all elements to being the consumer’s travel partner today. We at OYO have  worked hard to understand the new age consumer and their travel habits and have therefore rolled out several  app level features to benefit their travel plans, even if it’s at the very last minute.” 

Globally, across Europe, Netherlands, Denmark, Belgium, Austria and France are some of the most sought-after  destinations. Diving deeper, Germans prefer spending their vacations at destinations such as North Holland in  The Netherlands, Zealand in Denmark and the Baltic Sea region in Germany. Europe has also witnessed a rise  in cross-country travel in 2022. In the USA, nearly 55% American respondents opt for destinations closer to  attractions such as glacier parks, lakes, waterfalls, natural reserves, while 14% prefer to spend their vacations at  the beaches. This year, destinations such as Lincoln City, New Port and Seaside Orlando have topped the list  among summer travelers.  

The upcoming season holds a lot of fervor for the hospitality industry, and with the right technologies like OYO’s  flagship one-stop-shop patron platform - the CO-OYO app and local hotels, customers can make the most of this  season. OYO is also planning to introduce a lot of exciting new features for its patrons (hotel owners) that will  help them maximize earnings in the coming months.  

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