OYO wins Silver in Sustained Growth Category at WARC Global Awards 2022

Global hospitality technology platform, OYO, bagged a Silver at the most coveted marketing strategy awards, WARC Global in Sustained Growth Category. The company has been recognized for their marketing campaign ‘Come To OYO’. 

With this campaign, OYO made a ‘space’ for all reasons by capturing conversations with India -- by introducing a whole new way to access the OYO next door, via 11 different films, released over a period of time across India, narrated in various regional languages.

Every year, the company enters into select few excellence awards that recognize marketing strategy, effectiveness, and creativity. The WARC Global Awards in association with The Cannes LIONS makes it the first award to be built and benchmarked on the consistent, global language of the effectiveness code and judged using the Creative Effectiveness Ladder. OYO was able to create a mark by being one of just two winners from India announced at the Effectiveness Show at the Cannes Lions hosted by WARC this year.

Commenting on this great honour, Mayur Hola, SVP & Head of Global Brand said, “Creativity that delivers actual business impact is what sets apart the best from the rest at WARC and in the real world. And we are super proud to be able to work with a team that understands this. Awards are great. It encourages us to do a lot of good work in the future. We are extremely thrilled to be recognized by one of the world’s most coveted marketing awards. Kudos to our team and the amazing leaders at OYO for always being supportive of our work.”

OYO bagged a silver in the category that recognizes campaigns that build a brand over time (12 months or more). The judges mainly look for long-term creative commitments in terms of budget, campaign duration, and compelling evidence that brand investments have demonstrably impacted business outcomes. The travel technology company also won 27 shortlists, 10 Baby Elephants, and 1 Big Blue Elephant at the Kyoorius Creative Awards 2022.