Ozone Secutech launches third phase of #AbChalegiFingerKey campaign
Ozone Secutech, a leading Indian brand in the home security space; with products like Digital Locks and Safes brand under Ozone Group, has launched an innovative integration at the Men’s T20 World Cup this year to commence the third edition of its successful #AbChalegiFingerKey campaign. The campaign intends to build a correlation with the match umpire who raises a finger after falling off a wicket and further resonates with the brand's narrative around the power of a finger. The campaign is strategically designed to drive relevance and increase the visibility of the brand amongst its customer base, as well as highlight the safety products that the brand has to offer.
The current campaign acts as a sequel to the previous version of the Guccha Singh campaign, which urges people to move from a ‘Chabiyoun ka Guccha’ (a bunch of keys) to the new age digital locks with multiple access mode that gives unmatched security with utmost ease. The second phase of the campaign was tailored to the election season, with the campaign creating an interesting correlation of the power of the finger both in terms of providing security to your home as well as your nation with your right to vote. With the current excitement and fervour around the cricket season, the brand aims to strike a chord with the power of the umpire’s finger during T20 World Cup matches and that of the consumers to safeguard their homes using Ozone’s integrated home security systems that are equipped with IoT and deliver convenience, ease of usage and cost-effectiveness to its consumers.
Commenting on the campaign, Abhishek Aggarwal, President of strategy, Ozone Group said, “Ozone Secutech is primarily focussed on providing solutions that are high-tech, safe, and hassle-free for the consumer. As a homegrown brand, we know what Indians connect best with--and their affinity towards cricket. Hence, the T20 World Cup was the perfect occasion to create visibility for our brand.”
“Our security systems are enhanced with cutting edge technologies that promise best-in-class safety to your homes. The #AbChalegiFingerKey campaign aims to educate our customers that securing their valuables and homes is just a finger’s touch away, much like the umpire’s power to control the match with his finger. The success of the earlier phases of the campaign is testament to the fact that we understand Indian sentiments better than anyone else”, he added.
The campaign has been ideated in-house by the Ozone team and will be live via aston bands in all matches scheduled between 23rd October to 13th November 2022. The #AbChalegiFingerKey campaign will also be visible pan India level for viewers watching the match on Hotstar (TV, mobile, and laptop).