P&G's Olay picks Karisma Kapoor as its new Brand Ambassador

P&G welcomes Karisma Kapoor as the new brand ambassador for its premium anti ageing skincare line Olay Total Effects. Karisma is the latest entry to the Olay family of beauties who have defied age including actors Kajol, Shilpa Shetty, Tisca Chopra and Ira Dubey. Karisma switched to Olay Total Effects that works on the seven signs of ageing and said, "Before I tried Olay Total Effects, I thought skin ageing was inevitable, now I realize it may not be completely true ¦ I can defy age and challenge what's possible with Olay Total Effects! She further added, "As you age, for different skin ageing problems that appear one after another, you don't need a host of skin products; Olay Total Effects helps fight all the 7 signs of ageing and protects the skin effectively giving you 7 benefits in 1 bottle!"

Karisma says that after pregnancies her skin had started feeling stressed out. She started to notice dryness, dullness, dark spots; and that's when she felt the need for something for her skin. She adds, "My favourite Olay product is the TE serum- it is light on my skin, has a high concentrate, and yet takes literally a few seconds to apply!"

Karisma further states, "My experience with Olay Total Effects has been only great, everyone can see it. I guess I just could have not asked for more. All you need is Olay Total Effects. Why don't you try it and see the difference it makes?"

Commenting on the announcement, Sonali Dhawan ' Head, P&G Beauty said "We are happy to have Karisma Kapoor on Olay Total Effects which is a great product that has helped women defy age across the world. We welcome Karisma to the Olay Total Effects family, and are excited about having her on board as she exemplifies the Olay philosophy of Challenge What's Possible. Karisma truly seems to defy age in all she does, and particularly in the way she looks today!"

Karisma can be seen starring in a new television commercial for Olay Total Effects airing across major television channels.