P9 Integrated executes The Big Stylist Bash for Converse & Skechers

The big bash which was hosted by Atul Kasbekar was held primarily for members of the fashion & lifestyle industry was attended by the who's who of tinsel town, right from leading Stylists & television artists to top models & Bollywood Bigwigs

Vie Lounge & Deck in Juhu was the place to be as the night saw members of the fashion fraternity come out in all their glory. Gracing the occasion were a host of celebrities such as Deepika Padukone, Siddhartha Mallya, Arshad Warsi, Neeta Lulla, Rocky S, Arjun Khanna, Vikram Phadnis Hakim Aalim, Rohan Sippy, Abhishek Kapoor, Shahana Goswami Jacky Bhagnani, Punit Malhotra & many more.

Speaking at the event, Rajkumar Khatri, VP ' Branded Content said "The objective was to get the 2 brands; Converse & Skechers up close & personal with top opinion leaders from the Fashion, Lifestyle & Entertainment industry. We regularly work with various brands who want to reach out to their target audiences in non-conventional & clutter free methods & the exercise is to ensure that the brand presence doesn't seem forced but is seamlessly woven into the activity. We are definitely looking at many such activities for various brands across the board".

Commenting on the same, Pritie Jadhav, COO, P9 Integrated said, "The idea behind the event was to leverage the brand's strength and present a unified platform for integration with the fashion and entertainment world. We are absolutely delighted to be associated with Future Group and Atul Kasbekar as well."