P9 partners with the movie Fast and Furious 5 for Tata Photon

In this alliance, P9 Integrated has worked on the concept of "getting more time through more speed". With Tata Photon's tagline "Get Speed Get time', P9 Integrated made the commercials keeping speed in mind as it is also integral with the movie Fast and Furious 5's theme.

P9 Integrated has created three commercials of 30 seconds, 15 seconds and 10 seconds each for the association. The whole visual was created using shots from the movies, animations and product shots. Along with these shots of character from the movie, speeding moments and racing cars were also used. The voice over in the promo speaks about getting more time with more speed, which connects to movie, wherein the faster you are the better and more time you get.

Tata Photon is strongly positioned on "getting more time for self' which is enabled with the high speed internet service of Tata Photon and resulting in more time. The association with F&F5 is not just another film association. In this edition of Fast and Furious, the importance of "Speed" is in the context of "Time" which is where we are glad to associate with the film as it further brings alive our brand positioning in a relevant and engaging manner with the film setting, said Mr Shashank Pore, Head Brand Communication & VAS, Tata Teleservices Limited."

P9 also worked on the association of FAST & FURIOUS 4 with Bajaj Pulsar and Force India F1. Recently, P9 Integrated created history by coming out with India's first Advertiser Funded song. Previously, P9 Integrated has also handled the co-branded association for brands like Force Motors, Godrej Interio, Gojiyo, Dixcy Scott and for films like Dabangg , Anjaana-Anjaani.