Painting our days with Colors!

Being a young channel of merely three years, and already established in the industry Colors now wants to explore deeper. Last year the channel concentrated on stabilising their hold. This year Colors aims at expanding the genres that they cater to. Looking at other shows like Balika Vadhu Colors has always made shows that are socially relevant. Thus, when Colors decided to start of with crime they felt it needed to be more reality based. However, over time Colors plans to offer a variety of shows like comedy, horror, and talent on the weekends while their existing daily soap serials will continue to run on the weekdays.

With the new concept of "day branding' Colors will be breaking norms by introducing "Shandaar Shanivar' and a similar line up on Sundays as well offering the viewers a variety. Starting with their new show "Wanted- High Alert' which will be aired on Saturdays it will be part of the new line up of programmes on "Shandaar Shanivar'. Their upcoming show "Andhera' will also be part of this shandaar line up. Expanding their genres indeed, the channel has the Guinness Book of World Records cropping up sometime in March.

Ashvini Yardi, Programming Head, COLORS explains that Colors feels the need to give back to society and the launch of their new show "Wanted ' High Alert' helps them achieve just that. Unlike Fear Factors or Big Boss this show is based on real crimes that involves the viewer and makes them an active participant and not just a silent viewer. Yardi states that the aim with "Wanted' is to create a buzz. Being an entertainment channel Colors offers a wider platform as it reaches out to people even in remote areas of the country. Thus causing more awareness and encouraging society to stand up to acts of injustice.

Ashvini Yardi said, "Wanted-High Alert is an initiative by COLORS to create awareness on absconding suspects by sharing pure facts before the viewers and call citizens for action so that ignorance does not result in quandary. Adding this weekly crime show in the programming mix we wish to make Saturdays more exciting for our viewers. The show will definitely attract male audience and also the female audience as it will urge them to be more cautious, aware and responsible. With BAG's expertise in recreating real life drama and Sushant's engaging and compelling narration we hope Wanted will keep viewers on High Alert."

Produced by BAG Films, "Wanted ' High Alert' will be hosted by actor Sushant Singh who will be seen narrating real life cases of suspects and convicts on the run and thereby urging the common man to bring them to book and take charge of his safety.

Known for his socially relevant work in Indian cinema, seasoned actor Sushant Singh will be making his television debut as an Anchor. Sushant excitingly said, "I am glad to be associated with a socially responsible show like this. I always wanted to host a show that would help me reach out to the viewers directly. It's a show with a purpose; it's a tool for us to be able to play our role in making lives of our people secure. I hope our efforts can trigger the thought that safety of the citizens is in their own hands and we can cohesively aim at bringing a change with this initiative."

Speaking very strongly about using this show as a cause for the better of society Anuradha Prasad, Managing Director, B.A.G Films said, "Apart from delivering excellent quality entertainment, we at B.A.G Films, also believe in socially responsible content that brings firm and innovative vision to its viewers. Wanted-High Alert is our next step towards this social cause. We are grateful to COLORS who have made us their partners in this mission. We also aim at bringing in the right kind of awareness about crime in the minds of the common people, who at large are the primary victims of the criminal mindset."

Prasad has huge expectations about the show, she is hoping that the audience will enjoy the show and puts its teaching into practice. She explains that the cases will be primarily taken from the heart line. | By Vanessa Azavedo [vanessa(at)adgully.com]