launches new brand film in support of India’s MSMEs, India’s largest digital marketplace for financial products, has announced the launch of its new brand film, ‘We will come out stronger’. The film is dedicated to India’s MSME sector, which has been severely impacted by COVID-19 induced lockdown.

The film focuses on small and medium-sized businesses, with the key message that, along with the entire country, stands united with them in these challenging times., which works with 25+ lending partners to offer loans to the self-employed, says it will continue to innovate and participate in conversations with the regulator and other stakeholders to introduce stronger and easier lending solutions for the business community, especially in light of the current crisis. The fintech is already working on building end-to-end digital capabilities that would ease lending for MSMEs as well as salaried customers.

Naveen Kukreja, CEO & Co-founder,, said, “The MSME segment contributes around 30% of India's GDP and is an integral part of the country's ecosystem. We have been working with our Bank and NBFC partners to make access to credit simpler and more convenient for India’s businesses. We have had millions of conversations with self-employed customers from all over the country in the last few years and are aware of their resilience. Through the film, we want to send out the message that together all of us would come out of these tough times stronger.”

The film is in line with’s brand philosophy ‘Paison Se Badhkar’ and has already garnered over 2.7 million views in less than a week.

Sai Narayan, CMO,, said, “As one of India’s most trusted and popular consumer brands in financial services, our message to customers is that will always be there for you – with the right product and the right advice. Our relationship with customers is beyond loans and money, it’s about life-long trust. In these challenging times, we wanted to show solidarity with our self-employed customers, through this film.”


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