Panasonic launches Ad Campaign with Ranbir Kapoor for its ‘Shinobi Pro’ LED TV series

Panasonic India, a leader in innovation and technology,kicked off its new television commercial campaign for the ‘Shinobi Pro’ LED TV Range with brand ambassador Ranbir Kapoor. The new TVC promotes Shinobi Pro LED TV Range with sharp features, stealth and accurate techniques. The range is inspired by the art of precision in combat exemplified by the Japanese ninja (Shinobi), and has been designed to offer customers the ultimate viewing experience. The 360 degree campaign has been conceptualized and conceived by IBD Pvt. Ltd and will be supported on television, Print, OOH, Cinema and Digital.

Premiering today, across leading English & Hindi entertainment, lifestyle, movie and news channels as well as Regional language channels. The television commercial features Ranbir Kapoor, who reveals himself as Shinobi (Japanese ninja) in the end of the advertisement. Each frame introduces new Panasonic technologies such as sharp design, bright colours with Hexa Chrome Drive, clear and crisp sound, and IPS Super Bright Panel Plus.

Commenting on the new TVC, Mr. Sarthak Seth, Head - Brand & Marketing Communications, Panasonic India, saidAt Panasonic, we constantly understand customers’ evolving lifestyles and create smart products that help in complementing and improving their lives. We have always ensured on pursuing a better life for each individual customer by providing advanced technology and premium features in our products. Our new campaign brings alive this essence and positioning by communicating that Shinobi Pro is a product of superior and contemporary Japanese technology. After receiving a phenomenal response for our Shinobi Pro LED series, we aim to generate more sales with our new campaign featuring Ranbir Kapoor during the festive season.”

Focusing more on HD platforms, the TV campaign will air on spots of popular reality shows such as Bigg Boss 10, Jhalak Dhikhhla Jaa 8, Dance+, The Kapil Sharma Show and Super Dancer among others. The commercial further reinforces the brand promise of delivering solutions to complement the lifestyles of the internet generation of today, which is fast paced and need technology on their fingertips.

Mr. Srikant Rath, COO, IBD Pvt. Ltd said, “The TVC is a direct take off on the basic premise of the brand Shinobi Pro. The story makes a strong attempt to build an affinity between the brand and its imagery of a Shinobi warrior. Shinobi is a warrior in Japanese martial tradition. This TV range is technologically advanced as cutting edge. The TVC attempts to communicate that superior technology is used to craft the TV range, specifically the bright panel and colour display.”

Known for superior technology and designs, the new ‘Shinobi Pro’ LED TV series will offer shoppers access to a whole new range of products to shop from. Starting from Rs. 28,900 onwards, customers can browse and shop for five different models in the Shinobi Pro LED series. Available in three screen sizes 32’inch, 43’inch & 49’inch, each model has built-in high quality speakers and an elegant silver frame which will definitely make TV viewing more exciting and incredible.

TVC Link:


Campaign Credits:

Campaign elements: ATL, BTL, INSHOP, DIGITAL. 360 campaign
Creative Agency: IBD
Creative team: IBD Team
Account Management: IBD Team
Films Chief: Not required
Director (of the film): Nitish Sharma
Producer: Salim Singh
Production House: Human Touch Story
Post production studio: Prime Focus
Music credits: Naozad Patel 
Editor: Ankit Halai  

TVC details 
Working title of film: Shinobi pro, A legend is born
Duration: 30/20/10 sec 
Campaign breaks as of: 1st week, October
Exposure(mediums used): Television Channels, Theatres and Online 
Print campaign details 
Breaks on :1st week, October 
Size : Various sizes
Exposure (mediums used): Newspaper & Magazines



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