Panasonic Smartphones crafts #TheIntelligentPhones to make life smart

Panasonic Smart Phones recently launched #TheIntelligentPhones campaign on the fusion of futuristic hardware and user-friendly software, making human lives inflate with comfort and convenience. It aims to provide a new outlook on how smartphones have become an integral part of our lives and how it has conveniently made it easier.

From connecting with our loved ones visually to navigating our ways, from learning new skills to escape emergency breakdowns to being the virtual wallet, this heartwarming video beautifully captures how our smartphones have simplified our lives. The quote from the video- “Yeh Zindagi Ko Thoda Aur Smart Banata Hai” echoes how smartphones have improved our lifestyles. This campaign brilliantly paints a larger than life picture of the human-connect with technology. The campaign video has been shot by award-winning cinematographer - Mitesh Mirchandani who recently won the Filmfare for Best Cinematography for the critically acclaimed film Neerja. The video has garnered immense response with over 2.6 Million views on social media platforms. It alone gathered over 1.5 million views on Facebook.

Pankaj Rana, Business Head - Mobility Division, Panasonic India, said “If technology is to truly have some meaning in the lives of human beings, then it mustn’t be divested of humaneness. Rather it must be responsive to human needs.” He also expressed his views on how Panasonic aims to achieve this by marrying great hardware with ground breaking software to bring about a new revolution.

This campaign is live on all social media channels and it highlights the connection with our smartphones. This campaign is being executed by a Delhi-based marketing agency- Sociowash. Sociowash provides innovative marketing solutions and has clients such as Educomp, Belkin, Hella, Omaxe, OYO and CyberMedia.



  • Agency: Sociowash
  • Scriptwriter & Director: Tejender Sharma
  • Marketing Manager (Digital): Amlan Pati, Dhruv Bahl
  • Consultant: Rohit Sakunia
  • Camera: Mitesh Mirchandani
  • Music: Saurabh Vaibhav

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