Panasonic Unveils New Ad Campaign with Katrina Kaif

Panasonic India has released a new advertising campaign created featuring Katrina Kaif on the sidelines of unveiling its news range if ACs for the approaching summer season. This is the time of the year when manufacturers rev up the marketing strategies around their summer centric products and with the kind of upsurge in competition in the segment, Panasonic has started early. With this new campaign, the company hopes to make its presence felt as the innovator, the change-maker. Panasonic’s home appliances brand ambassador, Katrina Kaif, has time and again expressed her delight to be associated with Panasonic’s eco friendly endeavors to change the way consumers use today’s technology and this is her 3rd year of her association with the brand.

The communication for 2013 focuses on leveraging the benefits of a very successful campaign in the year gone by, and further strengthen the product promise ‘One touch to change the future’.

Manish Sharma – Managing Director- Consumer Product Division, Panasonic India says, “The communication for 2013 focuses on leveraging the benefits of a very successful campaign in the year gone by, and further strengthen the product promise ‘One touch to change the future’. While doing so, a good deal of research input has been incorporated for the new showcase which tends to simplify the product promise further by making it more relevant and a part of something which the consumer experiences on a daily basis; Change. Thus the new communication sincerely explains how the Econavi AC with just a touch of a button changes as per change in its environment, resulting in comfort and savings.”

The TVC, on air from February 15th shows the latest Panasonic Econavi AC in different scenarios- First is a day time scene with Katrina spending some leisure time with her friends. The second one has Katrina having a party at home, with the space filled with guests. All this while, Panasonic Econavi AC, with its 4 sensors controls the temperature and the direction of the air flow, hence saving energy without much human intervention. Panasonic plans to run the campaign during major upcoming sporting events, budget session in the next few months.

The Ad Campaign will be primarily visible on the news channels, regional general entertainment channels and Pan India exposure in early March. The TVC will be supported with an extensive BTL activity throughout. There will be four edits of the Ad ranging from 45 sec to 10 sec.