Pandemic has failed to dampen Brand's enthusiasm for Tokyo Olympics 2020

Amidst the global pandemic, the Tokyo Olympics will be like no other with sombre celebrations and no spectators. The 16-day mega event is finally set to commence on July 23, 2021. While looking at the excitement of the Indian fans, team India is ready with 228-strong contingent for the Tokyo Olympics, with brands such as Edelweiss, Herbalife Nutrition, Inox Group, Amul, Nippon Paint, JSW, and SRL Diagnostics, among many others, backing Team India by inking sponsorship deals with the Indian Olympics Association.

Held under the shadow of the global pandemic and already having faced a cancelled year, the Tokyo Olympics 2020 get underway from today. The current situation has failed to dampen brands’ enthusiasm for the greatest sporting event in the world.

India has produced some of the brightest sport stars that have won laurels for the nation and added glorious chapters to the annals of sports history. Notably, many of these super achievers have come from humble backgrounds, hailing from the nation’s hinterland and initiated into their sport domain without special privileges or high-profile training in their early years.

Many top-notch brands have come up with different campaigns to support team India in Tokyo Olympics 2020,

As the Official Sponsor of the Indian Olympic Team, INOX Group unveiled the ‘Aayega India’ campaign to support and cheer Team India at the Tokyo 2020 Olympics. The campaign featuring Boxers MC Mary Kom & Vikas Krishan Yadav along with Table Tennis player Manika Batra, honors the unflinching and unwavering pride prevalent in the hearts of billions of Indian sports fans who firmly believe that “India will arrive” at the big stage – Tokyo 2020 Olympic, scheduled from 23^rd July till 8^th August 2021.

BPCL has launched a digital campaign ‘Humans of Bharat Petroleum’ to pay respect and encourage seven employees from the Company who will represent the country in Tokyo Olympics 2020 and aims to  support and celebrate the sports individuals who pursue their dreams and demonstrate courage to rescript their destiny.

Sing along and show your support! Listen to our musical tribute #JeetKaPadak to our sports persons, who will represent the country in #TokyoOlympics2020 starting tomorrow! #Cheer4India @HardeepSPuri @Rameswar_Teli @ianuragthakur @kheloindia @Media_SAI pic.twitter.com/dq9BEYgz3N

— Bharat Petroleum (@BPCLimited) July 22, 2021

The Coca-Cola Company’s home-grown brand - Thums Up, has announced its worldwide partnership with the Olympic Games to be held in Tokyo. As India enters its 100th year of participation at the Olympic Games, Thums Up aims to celebrate and salute the real heroes of the Olympic Games - athletes who overcame tremendous odds to reach where they are today. Thums Up – an Indian brand from the Coca-Cola beverage portfolio, has come to the forefront and partnered with a major global event like the Olympic Games with a launch of Toofan wahi jo sab #PalatDe (the real storm is one that turns everything upside down) campaign. 

The Adani Group has become an official partner of the Indian Olympics Contingent at the Tokyo Olympics, which opens on 23 July 2021. Amit Panghal, Deepak Punia& Rani Rampal among 7 top athletes at the Tokyo Olympics supported by the Adani Group’s Garv Haiinitiative, as part of the Group’s long-term sports incubation programme.

To all the Indian Athletes, we know you have worked really hard for the Olympics, we are proud of you. Win or lose, it doesn't matter, keep up with the good work and the glory will follow you to our nation : Astral Pipes

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Rin celebrates Bhavani Devi's spirit & determination, launches #AbWaqtHaiChamakneKa campaign. The first Indian fencer to qualify for Tokyo 2021 Olympics and highlights her incredible journey which is an inspiration for all.

MPL's campaign Inhe Dekhoge Toh #FanBannJaaoge talks about the Records? They've broken them. Medals have adorned them. Hearts have thudded for them. They're our Indian heroes. Our athletes are gunning for Gold at #Tokyo2020. Let's give them our all.

A film in multiple languages featuring the stars of the Indian contingent such as PV Sindhu, Wrestler Bajrang Punia, Fencer Bhavani Devi, Shooter Manu Bhaker, and others.