Pandemic steers citizens towards sustainability mindset: Ipsos

World on the mend?  A new Ipsos global survey for the World Economic Forum shows that majority of Indians (87%) and global citizens want the post COVID 19 world to be sustainable and equitable. The survey was conducted among 21,000 adults from 27 countries.

“The pandemic has been an equalizer and the lockdowns have brought home the message that the mindless chase for materialism and of abusing the planet have brought us to brinkmanship. Riches did not save from the corona virus. The world is emerging from the shock of the pandemic (which has still not gone away) and there is a feeling that the world needs to heal. Even the rich-poor divide has somewhat contracted, paving way for acceptance and sensitivity,” says Amit Adarkar, CEO, Ipsos India.    

Reset mode, over pre COVID 19 ways – for both Indians & global citizens

Majority of urban Indians (85%) and global citizens (72%) will like their lives to alter completely, instead of harking back to pre COVID ways of living and functioning, in post pandemic era.

The markets that exhorted this view most, were of Mexico (89%), Colombia (88%), South Africa (86%), Peru (86%), Saudi Arabia (86%) and Malaysia (86%).  And markets with divided views were of Netherlands (51%) and Germany (51%).   

“The pandemic has brought the families together. The lockdowns and restrictions have shown how simple and frugal living with fewer things can provide happiness as well. Technology has been a great enabler in bringing people together in these difficult times, “ added Adarkar.


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