Paper Boat forays into Publishing- Launches Fourth Book- Half Pants, Full Pants

An advertising writer for over 20 years, Anand started with Mudra, Mumbai in 1995 and subsequently spent a large part of his career in Lowe Lintas working under Balki. Anand was the Creative Head of Lowe Delhi between 2007 and 2010. Currently, he lives in Gurgaon and is the co-founder of an ad agency called AndAnd Brand Partners. 

Half Pants Full Pants is his first book, a sort of childhood autobiography set in Shimoga of the 70s and 80s. Given the era and milieu that he grew up in, it carries a flavor similar to that of Malgudi Days. The notable difference would be that every story is real and the characters are all in their mid-40s now, often reminiscing about the gloriousness of their growing up years.