Param Singh to play the lead role of Ahaan Malhotra- Ishk Par Zor Nahi

Sony Entertainment Television is all set to launch a new show - Ishk Par Zor Nahi. This latest offering from Sony brings to life a new-age young love story which highlights conflicting ideologies of Ahaan Malhotra and Ishqi on love and marriage.

Popular TV actor Param Singh has been roped in to play the lead role of Ahaan Malhotra in the show. Ahaan Malhotra is a perfectionist and has a traditionalist outlook towards life. He is a successful businessman and is fiercely protective of his siblings, especially his younger sister ‘Sonu’ and his cousin ‘Kartik’.  While the siblings often tease him that he belongs to the 17th century, he loves them dearly and shares a strong bond with them. Ahaan, given his emotional scars, is seeking a life partner who will take care of everything in the house and respect his family.

Throwing light on his character, actor Param Singh said, “Ahaan is a complex guy. He couldn’t be more different from me. He represents everything that I am not. However, that’s where the role of an actor comes in. I had to make sure that the audience understands where Ahaan is coming from, to justify his actions and emotions. And this makes the role even more challenging. Having said that, I am excited about my role and the new show and I am really happy about the feedback received on the promo of the show.”

Watch Ishk Par Zor Nahi starting from 15th March 2021, Mon-Fri, 9:30PM only on Sony Entertainment Television.