Paras Dairy appoints DDB Mudra Group as creative partners
Leading dairy brand Paras Dairy has entrusted the DDB Mudra Group with its creative duties. As part of the mandate, the agency will be responsible for the brand’s creative strategy and execution. The account will be managed by DDB Mudra North and led by its President & Managing Partner, Vandana Das.
Commenting on the partnership, Aldrin Joseph, General Manager, Marketing, Paras, said, “We are delighted to have DDB Mudra as our new creative partners. They are rated amongst the best and we believe they can produce some outstanding work, while building our brand. At Paras, we are constantly working towards creating greater value for our consumers with our unique and meaningful product offerings and are looking towards an exponential growth of our business over the coming years. We are sure that we will be ably supported in this endeavor by DDB Mudra.”
On winning the business, Vandana Das, President & Managing Partner, DDB Mudra North, said, “We are excited to add Paras Dairy to our growing brand roster. Paras is a legacy brand in its own right and we are confident that our partnership will lead to not just some great, defining work, but will also contribute towards Paras’ growth in this highly challenging market.”
Paras Dairy is part of VRS Foods and is a pioneer of branded, high quality milk and dairy products. The brand’s product portfolio comprises flavoured milk, skimmed milk, ghee, buttermilk, cottage cheese, dairy whitener and milkshakes, among others.