Parineeti Chopra & Sanjeev Kapoor star in new TVC for Sugar Free Green Veda
Sugar Free, India’s leading brand in the sugar substitutes category, has launched Sugar Free Green Veda, another path breaking innovation for the calorie-conscious consumer. The new variant is a unique blend of Ayurvedic ingredients like Mulethi, Meethi Tulsi and Elaichi, which enables chai lovers to enjoy their daily cup of sweet tea without the calories. Sugar Free has launched an all new TVC to promote the recent range starring leading Bollywood actress and brand ambassador, Parineeti Chopra and celebrity chef, Sanjeev Kapoor.
The Sugar Free Green Veda film shows Parineeti Chopra pouring tea for Sanjeev Kapoor and a group of friends, specially customizing it as per their taste & preferences by adding drops of a special ingredient. Finally, one of her friend notices and takes the bottle from Parineeti, only to know that her secret formula is none other than Sugar Free Green Veda.
Sanjeev Kapoor describes the contents of the new Ayurvedic sweetener, which contains the goodness of natural extracts like Mulethi, Meethi Tulsi and Elaichi. He further goes on to give full credit to Sugar Free Green Veda for making their Tea special! The film ends with everybody sharing a hearty laugh and the three different flavors of Sugar Free Green Veda displayed on screen – Elaichi, Tulsi and Lemon.
Talking about the campaign Tarun Arora, Chief Operating Officer & Director, Zydus Wellness said, “We at Zydus Wellness are always evolving and innovating to promote a healthy lifestyle. Our new campaign focuses on how Sugar Free Green Veda makes it easy for anyone to make their Tea special, with the goodness of Ayurveda, great tasting flavor and no additional calories. Our power duo brand ambassadors – Sanjeev Kapoor and Parineeti Chopra have communicated these brand attributes very well in the new TVC and we are extremely excited for consumer reactions.”
Expressing her thoughts on Sugar Free Green Veda, Parineeti Chopra, Brand Ambassador, Sugar Free added, “I always begin my day with a cup of my favourite Elaichi chai, which refreshes me to face the long day ahead. And now with Sugar Free Green Veda, I not only get to make my special morning tea in a jiffy, I also get to enjoy the Ayurvedic goodness from its 100% natural ingredients!”
India, being a predominantly tea drinking nation has witnessed a conscious shift in the tea consumption pattern in the recent times. The traditional cup of tea is being replaced by trendy, herbal and flavoured brews, as consumers seek popular flavors like Elaichi and Tulsi in their cup of tea. Sugar Free Green Veda, is thus the perfect solution to make your tea special, by bringing together great tasting natural flavors, the goodness of Ayurveda with zero calories!