Paritosh Joshi to partner with Ormax as Strategic Advisor

Paritosh Joshi, ex-CEO, Star CJ, will associate with media research & consulting firm Ormax Media as a Strategic Advisor. Joshi recently decided to step away from the corporate world after a 27-year career that spanned from FMCG marketing and Commodity Trading to Perfumery and Broadcasting.
 
In his advisory role, Joshi will engage with the research & business teams at Ormax Media across various aspects of their work. Speaking about the association, Shailesh Kapoor, CEO – Ormax Media, said: “I am delighted to announce that Paritosh has accepted our invitation to take up the role of Strategic Advisor at Ormax Media. With his experience in the media business, as well as his close involvement in several industry initiatives, he will bring a unique and fresh perspective to the table, that will help us, and by implication, our valuable business partners community.”
 
Speaking about his new role, Joshi said: “Ormax Media are doing some path-breaking work in developing new metrics altogether for television and film industries. I have a deep interest in audience measurement, and this engagement is another way of delving into this vast landscape even as I get to work alongside Shailesh and his splendid team.”
 
Ormax Media will be completing four years this July. The company works with 81 media & entertainment brands in India, and owns 22 proprietary products & tools targeted at the media & entertainment industry
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