Park Avenue awards Digital Marketing and Media Buying Mandate to Kinnect
Kinnect, formerly known as Social Kinnect, wins the Digital Marketing and Media Buying Mandate for Park Avenue’s apparel business (part of the prestigious Raymond Ltd.). Kinnect is delighted to come on board as Park Avenue’s digital agency amongst the multiple agencies that pitched for the account.
This deepens Kinnect’s association with The Raymond Group across Park Avenue, Raymond Realty, Raymond Rewards and Raymond Custom Tailoring.
Launched in 1986, Park Avenue provides stylish and innovative wardrobe solutions to well-dressed men and women. Park Avenue designs embody the most modern international fabric, styling, palettes and trends globally. From a high powered business meet to a weekend social affair, the brand hosts an assortment of offerings. Park Avenue has now evolved into an innovation brand that offers new and exciting styles for the corporate world.
Speaking about this win, Rohan Mehta, CEO of Kinnect says, “Kinnect is excited to join forces with Park Avenue to make the heritage brand even more relevant in the age of ready-to-wear fashion. Digital has become the primary medium for influencing fashion trends and buying behavior, and Kinnect’s expertise in the fashion retail space makes us the ideal partner for Park Avenue’s digital journey.”