Park Avenue Woman innovates retail format, modernizes collection. Nawaz Singhania launches flagship store at Grand Galleria, Phoenix Mills, Mumbai

Park Avenue, India’s only and oldest homegrown premium lifestyle brand, today announced the launch of the flagship store of its women’s range, Park Avenue Woman. Situated at Grand Galleria, Phoenix Mills, Lower Parel, Mumbai, the store is an epitome of fashion advisory, service and novel retail architecture. 

Inaugurated by Ms. Nawaz Singhania, renowned artist and fitness expert, the store offers innovative and stylish wardrobe solutions for women, across day, corporate, weekend and evening wear. The new contemporary store format has been designed to exude warmth and facilitate a superior shopping experience at par with international standards, providing customers with ample space to browse through the display, and easier access to specific apparel categories. 

Speaking to media persons on the occasion of the store opening, Ms Nawaz Singhania said, “Park Avenue Woman has been especially close to my heart because I believe it epitomizes the perfect look for the discerning, upwardly mobile, working woman. It is a celebration of women who are confident, independent and know what they want from life. They look for clothes that reflect style blended with comfort to sail through the long hours and the multiple roles they play. Every PAW collection has been designed and crafted keeping the special and choicest needs and tastes of this working woman.

The store format has also been designed as an ode to this woman. It promises a signature shopping experience with novel architecture, trained personnel in fashion advisory, in-house  finishing/alteration services and a wide range of fabrics, shades, tailoring, fitting, accessories and trial rooms.”

The store currently displays the Spring Summer 2012 collection for women, comprising lighter materials, providing for relaxed comfort and yet appears chic and sensuous. There is a new collection available each month with alluring names such as Apollo, Jardiner, Tube and Edit. Smart business jackets, shift dresses, narrow fitted cropped trousers and an elegant range of super premium white shirts are the major highlights of the range. Yarn dyes in the Business range, all-over prints in cruise and jacquards in couture are the things to look for in the PAW SS12 collection. Bright over-dyed garments, heavy wash and spray effects in the casual range take this collection to the next level of fashion.

The Park Avenue store has been a very early entrant in organized retailing in the country. Its spread of offerings across the men and women’s categories make it a potential key category player in the years to come.  Park Avenue’s reach across the length and breadth of India including Tier 1 and Tier 2 locations has enabled it to tap a wide spectrum of consumers. Today, every Park Avenue outlet epitomizes the Raymond brand values of Trust, Excellence, Quality and Leadership.