Parle Agro’s Unveils Bold Summer Campaign for B Fizz

India’s beverage giant, Parle Agro has launched its latest summer campaign for its robust malt flavoured, fruit juice based drink, B Fizz – the new addition to Parle Agro’s pioneering sparkling fruit drink portfolio. With its aggressive plans for B Fizz this summer, the company is set to further drive growth and visibility for the brand; a brand that has already made a dominating mark in the beverage industry in just 18 months since launch.

Launched in the peak of the pandemic in 2020, B Fizz disrupted the malt flavoured fruit drink category with record breaking growth and sales despite operating under a strict lockdown. As per secondary data research, B Fizz grew the category to 10 times the size within a single year. Now with markets operating in full capacity boosting consumption opportunities, Parle Agro is raring to unlock the full potential for B Fizz with a 360 degree marketing plan for the brand. 2022 is the first summer that presents the beverage giant the opportunity to exploit the full benefits of operating B Fizz in a completely unrestricted market environment.

In the two part campaign featuring brand ambassador Arjun Kapoor, B Fizz underlines the beverage as a drink for the brave. The ad film highlights the exhilarating experience that comes with just one sip of B Fizz whilst stimulating a sense of boldness in the consumer. Maintaining the unmissable imagery of the brand, the new campaign video focuses on the taste profile and spirit that the drink evokes.

Speaking about the brand, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said, “Keeping with the company legacy, B Fizz is another champion innovation from the Parle Agro portfolio that has disrupted the market. Within a span of just one year, B Fizz grew to an INR 500 crore brand; a remarkable achievement particularly in a challenging situation.” Speaking more about the campaign, Ms. Chauhan added, “We are extremely excited about our campaign for B Fizz this season. We are fully geared up to capitalize on the liberty and opportunities that this season offers and look forward to breaking our own record and reaching new heights for B Fizz.”

Parle Agro’s multi-channel campaign for B Fizz will be amplified across TV, Outdoor, Digital and OTT platforms. To further touch base with consumers, the campaign will be seen advertised during IPL as and world television movie premieres through ad spots.

Credits:

Concept & Direction: John Poliquin

Production Co: Ransom Films

Post Production Co: DI-POST

Creative Agency: &Walsh

Creative Director: Jessica Walsh