Parle G matches with Chaayos on Valentine's Day
On the occasion of Valentine’s Day, a very interesting exchange of Tweets took place between Parle G and Tinder. We’ve seen brands engage on social media platforms in-order to increase engagement.
In recent memory, Swiggy engaged with Spotify with the #EatThePlaylist campaign.
This time, Parle G directed a Tweet to Tinder. The resulting conversation found the perfect match for the biscuit brand in 'Chaayos'. Here's how the conversation went.
@Tinder_India , Parle-G is looking for its perfect match this Valentine's Day. Can you help spread the word?— Parle-G (@officialparleg) February 14, 2020
Bio: sweet, always ready with cool facts, loves travelling and is great at starting conversations.
To which Tinder India replied, with a match suggestion.
Hello meet @Chaayos— Tinder India (@Tinder_India) February 14, 2020
Parle G further replied to the tweet using the tinder term Superlike
Super Like 🌟— Parle-G (@officialparleg) February 14, 2020
Chaayos joined the conversation showing their approval with this pickup line asking Parle G out on a date.
Let's talk over a Chai date, Don't want you to melt here ;)— Chaayos (@Chaayos) February 14, 2020
The conversation then ended with Parle G posting this Tweet.
Some people are worth melting for. ⛄️ pic.twitter.com/DxS3yk3bx4— Parle-G (@officialparleg) February 14, 2020