Parle Products launches second phase of the 'Litter Free' campaign

Ahead of the forthcoming Jagadhatri Puja in West Bengal, Parle Products, one of India’s pioneers in the biscuit and confectionery manufacturing segment have announced the second phase of their Litter Free campaign titled ‘Swacha Pratigya Puroskar’. This is the first time Parle has tied up with 60 puja pandals in Hooghly, inviting pandals from across the city to participate in the ‘Parle Swacha Pratigya Puroskar’.

With an objective to spread the message to keep the city and our surroundings clean, the initiative involves rewarding the most clean and litter free pandal. Chosen panels of judges that are specialist in their respective field selected the best entries and felicitated them with Parle Swacha Pratigya Puroskar. The top three pandals awarded with prize money by Bengali Actress Rimjhim Mitra were Moran Road Sarbojanin Jagadhatri Puja Committee (Moran Road, Chandernagore, Hooghly), Halderpara (Adi) Sarbojanin Jagadhatri Puja Committee (Adi Halderpra, Chandernagore, Hooghly) and Telinipara Annapurna Barowari Jagadhatri Puja Committee (Telinipara, Bhadreswar, Hooghly) followed by 10 consolation prizes, winners were selected based on cleanliness, ambiance, discipline and the overall appeal of the Puja.

Speaking about the campaign,  Bhavin Panchamia, Senior Product Manager, Parle Products said, “With this initiative we intend to encourage citizens of our country to keep their city clean and participate in the Parle Litter Free Campaign. Jagadhatri Puja is an important festival and an excellent platform to launch the second phase of our ‘Litter Free’ campaign. This is the first time we are participating in this Puja and are happy to extend our efforts across the country.”

The ‘Parle Litter Free’ campaign aims to educate & embolden citizens to be responsible towards the environment and aim at achieving a cleaner nation. Through this association, the 5 days of puja witnessed 60 pandals across Hooghly competing to keep their pandals clean and litter free. Parle ensured placement of dustbins at all pandals which will later be donated to various housing societies in the city signs encouraging the residents to keep their premises litter free. There are signs declaring that the pandals as a litter free zone, educating the audience to avoid littering the place and most importantly indulging the audience to make a pledge about keeping the area and city litter free.

Litter in our country has had enormous consequences, from economic and environmental standpoints and on our overall quality of life. Through the ‘Parle Litter Free Campaign’, Parle Products offers a potentially brighter future of curbing garbage build up around our environment. With a series of opportunities, in the form of festivals, occasions, events and many more that lie ahead, Parle Products is determined and confident to lead the masses onto a litter free path.