Parle reinventing Kismi logo to signify social distancing

Parle Products, India’s leading biscuits and confectionery manufacturer, has rolled out a change in the “kissing couple” logo digitally for the iconic Kismi toffee. The change in logo denotes the message of social distancing during pandemic crisis. This iconic logo which was launched in 1963, now showcases the popular couple apart from each other on all social media platforms to denote the message of social distancing to stay safe from the pandemic.

Giving a creative push to educate people on the need for social distancing, Kismi will put a bit of extra distance in the logo i.e, the kissing couples on the logo would practice social distancing from each other to keep each other safe. Kismi has always stood as an enabler in bringing about small moments of happiness in the lives of its consumers and today, it is one of the few brands in the Indian foods space to change the logo on social media to encourage couples and youth to consciously opt for time apart for a while without compromising on the togetherness of being in love.

Parle Products followed suit with an Instagram post captioned, “To make sure their love stays safe, our Kismi lovers have had to let go of each other (only for a while)! A little distance today can make sure you stay even closer in the future! #KismiSocialDistancing #FlattenTheCurve #StayHome #StaySafe”

To acknowledge the initiatives taken by the brand, Krishnarao Buddha, Sr. Category Head at Parle Products, said, “We tweaked the iconic logo on social media platforms to remind our customers and employees that everyone should be doing their part to help stop the spread of coronavirus by practicing social distancing  We,at Parle Products take safety measures seriously and are proud to have initiated the digital campaign.”

He further added that, “In order to keep serving our customers with essential commodities in this crisis, we have implemented enhanced safety measures. While adhering to social distancing, we have shared various guidelines where our brave workers follow contactless operation procedures, sanitation, maintaining hygiene and ensuring workers always wear masks and gloves at all times.”

Kismi, available in red banner and couple kissing logo is a heritage product which is loved by kids and younger generation for its taste and flavor. Parle is looking to promote the revised logo of Kismi via platforms like Facebook, Twitter and Instagram. By adapting to changing times and digitalization, Parle has set an example of effective brand-consumer relationship through various campaigns.In the recent years, the company also introduced the latest innovative flavors in Kismi Toffee, including Rajbhog, Kulfi, Rose Milk, and Meetha Pan, which are available at only ₹1 price point.