Parle's media mandate shifts from Maxus to TME-MPG combine!

The entire media business of Parle Products has moved to TME-MPG combine. TME-MPG which has recently entered into a strategic alliance to provide value-added media planning and buying services to clients of Rediffusion-Y&R and Everest Brand Solutions has taken over the entire mandate.

The senior officials close to the company confirmed the development though there was no official conversation. The estimated size of the business win is around Rs 45-50 crore. Previously, the media business of Parle Products was divided between Maxus and TME wherein TME handled the confectionary part and Maxus worked on products like Parle's biscuits and snacks.

Parle Products is India's largest manufacturer of biscuits and confectionery and has been there since 80 years. Some of the brands from the Parle Products' like ParleG, Krack Jack, Mango Bite, Hide & Seek, and Melody have been well known in the confectionary space.

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