Pathkind Diagnostics appoints ADK-Fortune Communications as creative agency

Pathkind Diagnosticsat Pvt. Ltd., a Pan-India network of labs and collection centres, announced the appointment of ADK Fortune Communications Pvt. Ltd. as their creative agency. The agency will lead the development of all the brand campaigns for Pathkind Labs in India. The account will be handled out of the agency’s Gurgaon office.

Commenting on the association, Mr. Sanjeev Vashishta MD & CEO PathKind Labs said, “We are delighted to have ADK as our creative agency. We saw some fantastic ideas from multiple agencies in the pitch process, but ADK’s work resonated brilliantly with our thought process. Our motto of "alleviating the pain from the faces of our customers/ patients" was captured very nicely by ADK in their theme. I’m sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the ADK team.

 On the win, Subroto Pradhan, Managing Partner, ADK-Fortune Communications commented; “It is an interesting challenge and a great opportunity to build a strong brand in the diagnostic landscape of India. Our country needs diagnostic facilities to be extended to the common man, which are affordable and accurate. Extending Mankind Pharma’s footprint in this space through Pathkind is a great move. We are proud to be associated with this initiative.”