Patralekhaa join hands with Just Herbs for their Natural Makeup Line
Luxury Ayurvedic beauty brand Just Herbs has roped in Bollywood actress Patralekhaa, as the face of their Natural Makeup range.
Just Herbs released a brand film starring the actress in a double role where she can be seen getting ready for a dinner date.
“I am so impressed with Just Herbs’ natural & ayurvedic makeup. The products deliver a superior performance while packing all the Ayurvedic goodness! I am sold.” says Patralekhaa.
“I am elated to join the team at Just Herbs to spread the message that Natural can be Glamorous too,” she adds.
The brand film has gone viral on social media because of its unique concept where Patralekhaa is seen getting ready using Just Herbs’ makeup products such as their iconic lip and cheek tints, Ayurvedic lipsticks and BB cream when she is suddenly interrupted by her alter-ego played by the actress herself.
The banter between the two addresses common concerns around makeup such as long-stay and pigmentation which Patralekhaa confidently addresses while doing her makeup routine convincing her alter ego that glamour and the goodness of Ayurveda can go hand in hand.
“Patralekhaa’s fresh and raw appeal aligns with our honest and transparent approach to making beauty more Inclusive & Unfiltered for digitally- native Gen-Z & Millennial consumers,” said Arush Chopra, CEO & Co-founder of Just Herbs.
Just Herbs has a variety of Natural Makeup products including Herb-enriched Matte Liquid Lipsticks, Compact Powder, Ayurvedic Kajal and Nourishing Lip & Cheek Tints which enjoy a cult-like following among natural beauty aficionados on online marketplaces such as Nykaa, Amazon, Flipkart and Myntra.