Patrika.com joins Outbrain’s roster of publishers with multi-year deal
Outbrain, the world’s leading premium content discovery platform, has inked an exclusive multi-year partnership with Patrika.com – the first publisher to implement highly personalised Hindi content recommendations through Outbrain. With over 100 million Page Views per month in India, Patrika.com is one of India’s largest Hindi newspapers.
The partnership will see Patrika.com deploy the Outbrain Engage solution to further enhance its digital strategy, drive monetisation and power personalised content journeys for its audiences, by integrating Outbrain’s content recommendations across its mobile and desktop sites.
Commenting on the announcement, Siddharth Kothari, Managing Director Patrika Group, said, “We are confident that Outbrain will continue to drive increased user engagement, power a deeper understanding of our properties and core digital users, while at the same time maximising opportunities for monetisation of our audience through a native experience.”
“ We are thrilled to enter this exclusive partnership with Patrika.com and launch our first Hindi recommendations for the publisher,” commented Sigrid Kirk, VP of Engage APAC at Outbrain. “This collaboration will see us deliver technology that has the potential to not only advance its market position, but support it to deliver personalised content experiences that delight audiences.”
Sandeep Balani, Director, Business Development India at Outbrain, added here, “We are seeing the fastest internet penetration in Tier 2 and Tier 3 cities in India, like Lucknow, Jaipur, Ludhiana and Gurgaon, with content consumption in these markets growing at a much faster rate compared to Tier 1 cities, like Delhi, Mumbai and Bangalore. Today’s advertisers, especially in the Consumer Goods and Auto segments, are looking for publishers who can help them target these audiences. Patrika.com is a strategically important partner for us in India and has the critical size required to benefit from these trends with over 100 million Page Views per month.”
India is considered one of Outbrain’s fastest growing regions and presents a big opportunity for publishers, brands, and marketers looking to connect with consumers via content. To date, Outbrain has established key partnerships with leading Indian publishers, including Indian Express, The Hindu, Viacom, Eenadu India, Sanjeev Kapoor and several more.