Patrika enters MP's Rewa

Patrika Group today made its grand entry in Rewa, with the initial print run of 21500 copies. Rewa, another key area in Vindhya region, is often called ‘the land of white tigers' and Musician Tansen and also of Birbal, With its historical reminiscences, forest & mineral resources, presence of large-scale units of industrial conglomerates such as Jaypee Group & Birla Group, and tremendous investment potential, Rewa envisages great possibilities for tourism, industry & investment. Rewa’s booming potential has attracted major companies to invest around 32000 crore rupees in upcoming power plant, Cement plants &  agriculture initiatives, which is one of the highest investment in any district of India.

Pre-launch, a team of trained surveyors touched more than 31000 households out of 47000 total registered listed households in Rewa, and received more than 26000 orders. The edition is promoted through extensive outdoor campaign, banners, auto branding, mobile vans etc. The outdoor campaign highlights local issues at all prominent sites in the city. As activations, the Group is creating awareness through interactive events with locals, door to door sales pitch, and special events on occasions. We had researched extensively about existing newspapers and their standing in the market, and felt that they had lost trust amongst local people and failed to raise long due issues

Rewa has an average literacy rate of 73.42 percent, close to the national average of 74.04% (2011 census).The district has many schools and colleges, including Awadhesh Pratap Singh University, Govt.T.R.S.College, Government Engineering College, Sanjay Gandhi Hospital and Mahatma Gandhi Hospital.

Rewa has been consistently growing in industry since last two decades. Various Birla Group Companies, such as Vindhya Tele Links and Birla Ericson Ltd., and Jaypee Group companies such as Jaypee Rewa Plant & Jaypee Bela Plant are also located here. Major companies like Jaypee Rewa processing pvt. Ltd, Trikaya Agriculture Pvt Ltd, Bhundelkhand Resources Pvt Ltd, Welspun Energy Park Pvt ltd, Nitin Power plant, etc are ready to invest in upcoming power plant, Cement plants & agriculture initiatives.

With differentiating approach that is high on credibility and fearless journalism and perceptible respect towards the readers, sensitizing people’s long-pending issues, Patrika has earned respect of the readers and has established itself firmly in Madhya Pradesh.

Patrika is not only geographically covering the entire east & west Madhya Pradesh; its popularity is today reflected in various surveys. Patrika Group is 2nd largest Hindi Daily newspaper group of India (as per ABC July-Dec 2012).growing continuously at a robust pace. According to the Indian Readership Survey (IRS) 2012, fourth quarter report, it now reaches more than 19.725 million readers through its over 24,80,309 average circulated copies daily all India.

As per ABC (July-Dec 2012), Patrika Group Publications stand as No 1 in Hindi Dailies in all states of its presence viz. Rajasthan, Madhya Pradesh, Gujarat, Karnataka and Tamil Nadu. It has been retaining its leadership PAN India, across 7 states & 31 editions covering a major portion of India’s heartland.

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