Payal Singhal launches #stayhome #staysafe #flattenthecurve Campaign
The lockdown announced by the Indian Government as a measure to control the spread of COVID 19 was underlined by the importance of social distancing and staying home to stay safe. Wearing of masks was also made mandatory in case one needed to step out during this time.
As a responsible citizen and social media influencer, prolific designer Payal Singhal (well-known for her India modern ensembles with signature prints) devised a campaign to reinforce the importance of staying home to stay safe and wearing a mask at all times, when outdoors.
While the Payal Singhal label that recently completed twenty years, has an enviable following on Instagram, the label has also cultivated a community of influencers titled #PSGirls and #PSMen over the last few years. This community was activated to share images of themselves wearing a mask, along with a message to instil hope, patience, kindness and discipline. The campaign brought together fifty influencers over a span of four weeks and reached out to a wide audience with an effective message using hashtags #stayhome #staysafe #flattenthecurve.
The mask worn by influencers in each image was digitally altered to reflect Payal’s signature prints for a collection of masks that will be launched shortly. Part of the proceeds from the sale of these masks will go to a charity for the homeless and animal welfare.
The Payal Singhal #stayhome #staysafe #flattenthecurve campaign saw influencers from all walks of life come on board to help spread the message; From actors like Neha Dhupia, Saiyami Kher, Maria Goretti, Shaheen Abbas, Shamita Shetty, Kim Sharma, Drashti Dhami and Shibani Dandekar to artists Vidya Vox and Monica Dogra; Bloggers like Shenaz Treasurywala, and Natasha Luthra; Entrepreneurs including Laksheeta Govil Tanvi Malik & Aparna Badlani. Male influencers included actors Arjun Bijlani, Siddharth Kannan, Priyaank Sharma and more.
“The thought behind this campaign was to instill a feeling of community within our collective universe of followers since people are feeling alone, isolated, and demotivated. I wanted to spread the message that we are all in this fight to flatten the curve, together. I am really grateful to my super supportive group of influencers who all agreed to help me spread the message of being responsible while being sensitive and kind to each other in these unprecedented times", says Payal Singhal
The campaign has so far garnered over a Millions views and growing.