Paytail launches #YeDiwaliEMIWali campaign to celebrate this festive

Paytail, a fintech company that leverages technology to bridge the gap between offline retailers and consumers, announced its #YeDiwaliEMIWali campaign to facilitate a unique experience for customers, this festive season.  Customers can avail of tremendous value, as the brand is offering its customers 0% EMI options, thereby ensuring that customers can manage their expenditure whilst still shopping during the festive period.

Annually, the festive season in India witnesses a drastic increase in consumption patterns displayed by consumers. The socio-cultural atmosphere in the country nurtures a unified spirit among Indians who love to shop for products for personal consumption and gifting. The spirit of festivity plays a vital role in accelerating consumption for billions of Indians, who will be transitioning from the humdrum of the Covid-19 pandemic into normalcy, consequently increasing their discretionary spending.

Paytail launched its #YeDiwaliEMIWali campaign to facilitate the splurge many Indians will be looking forward to. Addressing the hurdles of a limited budget, Paytail’s #NayeZamaneKaEMI at 0% interest rate is a unique offering enabling customers meet their financial requirements with ease. The arrival of the festive season marks a skyrocketing demand for small-ticket loans, making Paytail’s 0% EMI options the go-to for millions of customers across the country. 

Speaking about the #YeDiwaliEMIWali campaign, Vikas Garg, Co-founder & CEO, Paytail said, “This Diwali season, we want to ensure that each and every family and individual is in a position to purchase products they desire, be it for the purpose of gifting loved ones, or even for personal consumption. During this period, thousands of families require funds in order to fuel their ambitions, and many even opt for renovating and revamping their homes. The utility of money extends to multiple uses, and we at Paytail want to help everyone have a successful Diwali without experiencing budget issues, making purchasing products and services affordable. Our 0% EMI is ideal for millennials, who do not need to wait on their respective salaries to carry out their desired spending. We are excited to contribute to the spirit of billions of Indians this festive season!”

The upcoming weeks are set to experience an uptick in spending from consumers, and Paytail's #YeDiwaliEMIWali campaign is set to help customers realise their dreams and desires, this festive season.