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Paytm bats for women's financial autonomy in new ad by Dentsu Impact

Paytm - India's leading mobile payments & financial services company, in association with Dentsu Impact - a dentsuMB company & the creative agency from dentsu India, has rolled out a thought-provoking campaign, nationally. The campaign consists of a digital film that both young women and men can relate to.

It throws light on how amidst the New Year celebrations a common phenomenon is often trivialized, thereby inviting the audience to challenge their perception of women and their financial dependency. The film also takes forward Paytm’s belief to be an enabler for women’s financial autonomy. It is pertinent to note here that this uplifting positioning was also previously seen in the brand’s earlier social experiment film, launched by Dentsu Impact on Women’s Day in 2021 – The Divide. 

With the onset of this campaign, Paytm sparks a conversation about rethinking what treating women respectfully means. It also paves the way for women to be more in control of such difficult social situations while staying completely secure.

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