Paytm Mall to invest over Rs 1,000 cr in marketing this festive season

Paytm Mall, owned by Paytm Ecommerce Pvt Ltd, recently launched India’s largest online mall on its app ahead of this year’s festive season, enabling customers to buy from over 1,000 brand stores and 15,000 brand-authorised retailers selling over 65 million products. The company is emerging as a technology partner for trusted shopkeepers and brand authorised stores, enabling them to set up their stores online and leverage the power of mobile to generate additional sales. It is also installing QR Codes at their storefronts, which can be used to browse products and place an order, thereby creating a smoother discovery and buying experience. 

Since this is the company’s first festive season sale since launch, it is aggressively onboarding shopkeepers and brand authorised stores across the country to offer a trusted buying experience and faster deliveries to consumers. Paytm Mall is presenting the country’s retailer community with an opportunity to promote and expand their businesses. The company will invest over Rs 1,000 crore in marketing, cashback and promotional spends as it works jointly with merchant partners on campaigns to unveil the biggest retail extravaganza of the year. 

Amit Sinha, Chief Operating Officer, Paytm Mall, said, “This festive season, we will give the power of technology in the hands of local shopkeepers to make this season big for them. Our promise is to offer customers the best and biggest offers from trusted retailers and make our platform the de-facto first choice for online shopping.” 

During this season, a wide range of products, including fashion (led by ethnic wear), gifts & sweets, electronics and appliances, consumer durables and home furnishings, will feature cashbacks and promotions on Paytm Mall. The company has enabled customers to explore exclusive and authorised stores of their favourite brands like Apple, Samsung, LG, Oppo, Sony, HP, Lenovo, JBL, Philips, Puma, Allen Solly, Lee, Pepe, Levi’s, Vero Moda, Van Heusen, Woodland, Catwalk, Sketchers, Red Tape, Crocs and Fossil, among others. It is equipping trusted shopkeepers and brand authorised sellers with technology by digitising their catalogues, opening their store on its mall and making their shops QR Code-enabled. This will enable these retailers to serve a wider set of customers.