Paytm’s Head of Marketing, Jaskaran Singh Kapany moves on

Jaskaran Singh Kapany, Head of Marketing, Paytm will be moving on from the organization. Kapany joined the fintech cum mobile commerce company as VP - Marketing in 2015.

Kapany has been responsible for making Paytm one of the top payments brands in India and has helped scale Paytm’s user base. He has also been instrumental in closing partnership deals with BCCI Cricket, IPL, etc. to take Paytm to the masses as part of a structured marketing strategy.

Prior to Paytm, he was VP, Marketing & E-commerce, at ICICI Prudential Life where he conceptualized the re-positioning of the master brand with the ‘Achche Bandeh’ corporate campaign. He has also been a part of JWT where he has worked on brands like Rin, Brylcreem, De Beers (DTC) and SBI Mutual Fund, amongst others.

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing