Paytm signs Rs 326 crores deal to remain India’s title sponsors
One97 Communications, the holding company of Paytm, has renewed its contract with the BCCI to be Team India’s title sponsor in international matches in a Rs 326.80 crore deal. Dream11 was the only other contender for the title rights. Now, BCCI will receive Rs 3.8 crores per match as opposed to Rs 2.42 crores that Paytm was paying them earlier.
As a mass brand, Paytm is trying to bring digital payments to the most remote parts of the country and their association with Cricket has served them well.