Paytm Travel Launches Digitial Campain #BharatGhoomo
On the 73rd Independence Day celebration at the Red Fort, addressing India, PM Modi had an important advice for all Indian travellers – to travel more often and visit at least 15 domestic destinations by 2022. Here’s an excerpt from his speech – “By 2022, before India celebrates its 75th year of independence, I would like to request that all of you should travel to at least 15 local tourist destinations.”
In line with the appeal made by PM Modi, Paytm Travel has launched its Digital Campaign - #BharatGhoomo on 28th August 2019, to inspire and help Indian travellers to plan their travel and explore the best of India. This campaign is live on Paytm Travel social handle – Facebook, Instagram and Twitter.
"India has an array of exotic locations that can leave you spellbound with its beauty. From trails of architectural pasts to the tranquility that hills offer, blue-green sea waters or wildlife experiences - India has got it all. Owing to its versatile landscape, India has an alternative to some amazing international wonders as well. That's why we have launched #BharatGhoomo Campaign to encourage our users to explore destinations in India, first," said Abhishek Rajan, Senior Vice President and Head of Paytm Travel Marketplace.
Paytm is India’s first horizontal major to enter online travel, a segment hitherto dominated by vertical players. Within a very short span of time, it has gained a dominant position in the travel industry. The company has chosen Bengaluru as the base of operations for its Travel business where it has quickly ramped up its team size to 300. Paytm has been a pioneer in launching innovative features for Flight, Bus and Train travelers. Previously, they had launched FREE Cancellation that allows users to cancel their travel ticket without requiring to pay any cancellation charges. Other popular features include Live Train Tracking, Confirmed Ticket assistance and Voice Search that were rolled out to make train ticket booking, a seamless experience for users.