Pending negotiations with advertisers; BCCI staring at huge losses
The Board of Cricket Control of India (BCCI) would incur significant losses due to the suspension of IPL 2021. According to estimates, the cricket board is staring at losses to the tune of $ 270 million (~2000 Crore) due to the suspension of the tournament midway.
This year, BCCI was expected to earn Rs 3809.15 Crore from on ground sponsorships and media rights combined. The bulk of the revenue would come from broadcast right holder Disney-Star India to the tune of 3065.15 Core. Title Sponsor Vivo, five on ground partners Tata Safari, Dream11, Unacademy, CRED, Uptox, Umpire Partner Paytm and Strategic Timeout Partner CEAT Tyres would bring in additional revenues.
It remains to be seen, how BCCI will negotiate with advertisers on the way forward.
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